Styling, modeling, photographing, promoting – as a blogger, one can slip into many different roles. Since I always receive a ton of questions on how long I need to prepare a blogpost, who takes my photos, and which camera I use, I decided to write an article where I give you a glimpse behind the scenes of a fashion blogger. I try show you step by step how I create an outfitpost and what you should consider.

Step 1: The Preparation

Preparation is really important! Especially when I work on very extensive blogposts like the article about the fashion in the movie “Their Finest”, I need a lot of time to plan and arrange everything. First of all, I think about the outfits I want to show. When I have a plan what kind of looks would work for the post, I start searching the world wide web for online shops which offer the clothes I want. If I find something that would match, I usually get in contact with the brand and ask if they want to be part of my blog post. As it takes some time until I receive the answers and even longer until I receive the outfits, it’s important to start early enough with planning an outfitpost. When I have all my outfits together, I start stalking the weather forecast and plan the photo shoot.

RetroCats Kalender zur Planung der Outfitposts

Step 2: Styling the Outfits

This part is definitely my favourite part! I could spend hours styling different outfits and teaming them with matching accessories. As soon as I put an outfit together, I hang them on a clothes rail to make sure I won’t miss something important like shoes, e.g.

Step 3: Searching for an Location

When I know what I’m going to wear, I start searching for a matching location. By now, even our friends and parents help us. If they spot a nice place for photo shoots, they immediately tell us – pretty nice of them, right? 😉

RetroCat und Fotograf mrPix bei der Location-Suche

Step 4: The Styling

When we have our location and outfits together, I think about the styling. I usually do hair and makeup by myself. Depending on the outfit, I wether do a very authentic vintage styling, or try to add a modern touch to my retro outfits, like I did here.

Step 5: The Photo Shoot

I’m lucky enough to have a boyfriend who also is a passionate photographer (find his website here). Sometimes, we find someone who helps us a bit with lighting etc., but usually it’s only us two. By now, we are rather experienced and get through a photo shoot quite quick. However, not every photo is good enough to be published in an outfitpost as you can see in my bloopers here and here.

Depending on the amount of outfits we have to photograph and the lighting, we need between 45 minutes up to several hours to finish a photo shoot. Martin uses the Sony Alpha 7s, while I’m photographing with the Sony Alpha 6300.

RetroCat und Martin von mrPix bei der Arbeit

Step 6: Retouching

I’m so thankful Martin does almost all the retouching for me. I’m getting better, but I’m still not a pro when it comes to editing images, which means I would need a lot of time if I had to do it by myself. We avoid changing the photos drastically and only do things like adjusting the contrast or lighting, and charm away my spots if I have some, of course. 😉 By the way: Martin almost always uses Adobe Lightroom and just very rarely Photoshop.

Ein Vorher-Nachher-Bild von RetroCat

Step 7: Writing and Translating

Step six and seven normally run in parallel. While Martin is doing the retouching, I’m writing the blogpost. Furthermore, I link to the featured items or try to find similar products, if the original pieces are no longer available. I also mark all gifted items with “c/o” or “*PR-Sample” and always tell you if a blogpost is sponsored.

As soon as I finished the German version, I translate the text into English. Linguee is my best friend here. It’s hard to believe how many words I still don’t know after learing English for so many years. 😉

Step 8: Inserting the Photos and Proofreading

After finishing the text, I insert the photos and read the outfitpost at least two times before I hit “publish” or “schedule”. I usually write all my blogposts in advance and plan them afterwards as I don’t have time to blog everyday. And of course I don’t get up at 6 am just to publish an article. 😉

Step 9: Promoting, promoting, promoting

Step nine isn’t really part of creating an outfitpost, however, this step is quite important as well. If I don’t promote my blogpost, a lot of my readers and followers wouldn’t notice that there is something new up on my blog.

I automated my newsletter, so I can’t forget to send it. If there is a new post up on, usually the first thing I do in the morning is posting a picture on Instagram with the hint that a new outfit is online. In the afternoon, I normally post a link to the blopost on Facebook and pin some photos on Pinterest. Furthermore, I share a link to the outfitpost on Twitter. If possible, I tag all the featured brands on my social media accounts, and if the blogpost is a collaboration, I send my coopearation partners a link to the article.

RetroCat mit dem Samsung Galaxy S7 Edge

As you can see, there is much work behind an outfitpost. However, I can’t tell you how long I need for all those steps. It always depends on the type of post and circumstances. Sometimes, I don’t need more than three or four hours, sometimes one day isn’t enough to finish everything. But as blogging is so much fun for me, it usually doesn’t really feel like work. 😉

Now, I would like to know if you enjoyed this kind of blogpost? If so, I will try to publish more blog tips and behind the scenes posts. Just leave me a comment with your feedback, if you want.

Behind the Scenes: How to create an Outfitpost - Fashion Blog RetroCat

Similar Articles

6 thoughts on “Behind the Scenes: How to create an Outfitpost

  1. Richtig cool. Da steckt schon ordentlich Arbeit drin. Dass dein Freund da so fleißig dabei ist und dich bei den Fotos tatkräftig unterstützt ist ein Segen. Die Not um das Foto ist einer der Gründe, die mich von Fashion-Posts abgehalten haben. Ich bin eher ein Ratgeber, da kann man auch mal mit Handyfotos aufwarten und sich mit Recherche alle Informationen zusammensuchen, die es für einen interessanten Post braucht.

    Richtig toll, dass ich auch mal hinter die Kulissen einer waschechten Fashion-Bloggerin schauen durfte. Behind the scenes finde ich übrigens immer interessant. Blogger die über das professionelle Bloggen bloggen gibt es ja unglaublich viele, aber in deinem Fall ist es irgendwie nicht so hochgestochen und man merkt, dass dir das einfach richtig Spaß macht.

    Danke & ich freue mich schon auf mehr.

    Liebe Grüße,

    1. Liebe Nika,

      vielen herzlichen Dank für Deine lieben Worte! Ich freue mich immer sehr über Feedback! In Zeiten von Social Media ist das auf Blogs allgemein leider recht wenig geworden. 🙁

      Ja, Martin ist wirklich ein Segen! Ohne ihn wäre ich gar nicht in der Lage, den Blog in der Form zu führen. Er hilft mir darüber hinaus auch immer wieder bei technischen Problemen. 😉

      Ich habe bereits einige Themen für zukünftige Beiträge rund ums Bloggen parat, die werden dann in der nächsten Zeit online gehen.

      Ganz liebe Grüße,

  2. Ach, das ist mal ein schöner Beitrag!

    Im allgemeinen recht neugierig und fasziniert von ‚Making-ofs‘ habe ich die Schilderungen mit Genuß abgefrühstückt… Danke auch für den Hinweis auf Martins Seite. Kommt alles recht authentisch und unprätentiös rüber.

    Sie sind ein sympathisches Pärchen.
    Ihnen weiterhin viel Spaß und Erfolg!

    Und auch wenn es hier mehr um Sachliches und das Machen geht –

    meine Verehrung!

    1. Vielen Dank Robson!

      Es freut mich wirklich sehr, dass der Beitrag gefällt!

      Martin ist wirklich ein toller Fotograf und das sage ich nicht nur, weil er mein Freund ist. Insgesamt ergänzen wir uns wohl ausgesprochen gut. 😉

      Viele Grüße,

  3. Totally fascinating! I love your posts and you have answered so many of the questions that always pop up when I am reading them. Thank you (both!) for ALL your effort – it is much appreciated from this little corner of the world. And thank you also for your translations into English, which are so good, technically and idiomatically. Looking forward to many great posts in the future. Kx

    1. Thank you so much, Karen!

      I know I said this before, but you always leave such lovely comments and I really appreciate your feedback!

      It’s also nice to hear that my English skills seem to be good enough to be shared with the world wide web. 😉 Blogging in two languages helped me a lot to improve my English, which is a nice side effect.


Leave a Reply